Challenge 01Talent · Reporting
A shortage of spirits analysts and slow reporting
Specialist talent was scarce, making it difficult for operations teams to produce high-quality analyses independently.
Helping a Leading French Cognac Group Improve Analytics Efficiency and Achieve Its Operating Targets
A conversational data agent replaces manual analysis workflows, enabling operations teams to query data, diagnose issues, understand audiences, generate strategies, and review campaigns independently.
Global premium spirits leaderOperations across Europe, the Americas, and AsiaAsia-Pacific and the Americas account for more than 70% of net sales
About the customer
A global premium spirits leader with a portfolio of internationally recognized brands across Europe, the Americas, and Asia. The Asia-Pacific and the Americas markets contribute more than 70% of net sales, supported by centuries of distilling expertise and a strong brand portfolio.
- Global premium spirits
- Leader
- Global Footprint: EU / US / APAC
- EU / US / APAC
- Net Sales from APAC and the Americas: >70%
- >70%
Key challenges
Before its intelligent transformation, the customer faced critical bottlenecks across its premium spirits and consumer operations.
Challenge 02Campaigns · Evidence
Campaign planning lacked rigor and impact
Audience selection, execution plans, and review recommendations depended too heavily on individual judgment.
The DeciAGI Solution
DeciAGI combines BaiXiao's data and analytics capabilities to create an AI-native data agent for conversational queries, business diagnosis, audience insights, operational strategy, and campaign reviews.
01Data connections
Connect user, business, and commerce data across the customer journey. Sources include behavioral data (websites, mini programs, and WeCom), business systems (ERP, CRM, and WMS), and commerce platforms (Tmall, JD, and Douyin Shop).
02AI Foundation
Give agents a trusted foundation of industry semantics and analytics capabilities. This includes the BaiXiao domain model and Analytics Cloud (UBA / CDP).
03Intelligent agents
Turn business questions into insights, strategies, and next steps. This includes a Query and Diagnosis Agent (which automatically detects anomalies and supports driver analysis), a Campaign Review Agent (for performance reviews and recommendations), and an Audience Recommendation Agent (for identifying and activating high-potential audiences).
Business question
Query and diagnosis
Audience insight
Strategy generation
Campaign optimization
Business impact
A measurable shift in efficiency and quality that makes AI value visible.
- Average Report Turnaround Time
- 2 Days → 5 Minutes
- Observed in this case
- Higher target attainment
- +20 pp
- Average attainment: 70% → 90%
- Higher campaign gross margin
- +5 pp
- From blanket discounts to tiered incentives
Value 01
Higher analytics efficiency
DeciAGI agents enable operations teams to complete high-quality analyses independently, without a dedicated analyst team.
Value 02
More professional operations
Audience, strategy, and review agents replace experience-driven workflows with more predictable operating outcomes.